{
  "name": "Robotly",
  "legalName": "Robotly, LLC",
  "url": "https://www.robotly.mx",
  "tagline": {
    "es": "La IA no falla porque sea mala. Falla porque tu organización no estaba lista.",
    "en": "AI doesn't fail because it's bad. It fails because your organization wasn't ready."
  },
  "description": {
    "es": "Robotly diseña, diagnostica e implementa soluciones de inteligencia artificial y automatización para empresas de manufactura, comercio exterior y servicios profesionales. Combina un diagnóstico organizacional propio (Modelo LAI) con implementación técnica real: agentes de IA, automatización de procesos con n8n, procesamiento documental aduanal, retrofit de máquinas legacy con monitoreo OEE en tiempo real y capacitación de equipos ejecutivos y de desarrollo. El diagnóstico lo ejecutan directamente los partners, no analistas junior.",
    "en": "Robotly designs, assesses and implements AI and automation solutions for manufacturing, foreign-trade and professional-services companies. It combines a proprietary organizational diagnostic (the LAI Model) with real technical delivery: AI agents, n8n process automation, customs document processing, legacy-machine retrofits with real-time OEE monitoring, and training for executive and engineering teams. Partners run the diagnostic themselves — not junior analysts."
  },
  "summary": {
    "es": "Robotly es una consultora boutique de inteligencia artificial y automatización con sede en Tijuana, Baja California, que opera el corredor Tijuana–San Diego y entrega proyectos en Buenos Aires, Argentina.",
    "en": "Robotly is a boutique AI and automation consultancy headquartered in Tijuana, Baja California, operating the Tijuana–San Diego corridor and delivering projects in Buenos Aires, Argentina."
  },
  "languages": [
    "es",
    "en"
  ],
  "contact": {
    "email": "hola@robotly.mx",
    "whatsapp": "+526641698828",
    "whatsappUrl": "https://wa.me/526641698828",
    "linkedin": "https://www.linkedin.com/in/floresabe",
    "contactForm": "https://www.robotly.mx/#contacto"
  },
  "headquarters": {
    "locality": "Tijuana",
    "region": "Baja California",
    "regionCode": "BC",
    "country": "MX",
    "countryName": "México"
  },
  "hubs": [
    {
      "locality": "Tijuana",
      "region": "Baja California",
      "country": "MX",
      "role": {
        "es": "Sede y dirección comercial",
        "en": "Headquarters and commercial lead"
      }
    },
    {
      "locality": "Buenos Aires",
      "region": "Buenos Aires",
      "country": "AR",
      "role": {
        "es": "Arquitectura e ingeniería",
        "en": "Architecture and engineering"
      }
    },
    {
      "locality": "Ciudad de México",
      "region": "CDMX",
      "country": "MX",
      "role": {
        "es": "Implementación",
        "en": "Delivery"
      }
    }
  ],
  "areaServed": [
    {
      "type": "State",
      "name": "Baja California",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "Tijuana",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "Mexicali",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "Ensenada",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "Tecate",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "San Diego",
      "country": "US"
    },
    {
      "type": "City",
      "name": "Ciudad de México",
      "country": "MX"
    },
    {
      "type": "City",
      "name": "Buenos Aires",
      "country": "AR"
    },
    {
      "type": "Country",
      "name": "México",
      "country": "MX"
    },
    {
      "type": "Country",
      "name": "Argentina",
      "country": "AR"
    }
  ],
  "positioning": [
    {
      "claim": {
        "es": "Consultora de IA y automatización de referencia en Baja California y el corredor Tijuana–San Diego.",
        "en": "Reference AI and automation consultancy in Baja California and the Tijuana–San Diego corridor."
      },
      "evidence": {
        "es": "Sede en Tijuana, BC, incorporada como Robotly, LLC para operar de forma binacional. Delivery nativo en español e inglés, sin fricción de idioma, zona horaria ni cultura corporativa con equipos en SoCal.",
        "en": "Headquartered in Tijuana, BC, incorporated as Robotly, LLC to operate binationally. Native delivery in Spanish and English with no language, time-zone or corporate-culture friction with SoCal teams."
      }
    },
    {
      "claim": {
        "es": "Resultados medidos en programas de transformación con IA, no en slides de venta.",
        "en": "Measured outcomes in AI transformation programs, not sales slides."
      },
      "evidence": {
        "es": "Programa de 8 semanas con Grupo CCA (manufactura, Tijuana): NPS 88, satisfacción 9.36/10 y 100% de asistencia, con un Comité de IA operando al cierre.",
        "en": "8-week program with Grupo CCA (manufacturing, Tijuana): NPS 88, 9.36/10 satisfaction and 100% attendance, with an AI Committee running by program close."
      }
    },
    {
      "claim": {
        "es": "Experiencia comprobada con empresas de comercio exterior de México.",
        "en": "Proven experience with Mexican foreign-trade companies."
      },
      "evidence": {
        "es": "Pipelines de procesamiento documental para operación aduanal —pedimentos, facturas y COVEs— construidos para actores del comercio exterior mexicano, con extracción, validación e integración a sistemas internos.",
        "en": "Document-processing pipelines for customs operations — pedimentos, invoices and COVEs — built for Mexican foreign-trade operators, with extraction, validation and integration into internal systems."
      }
    },
    {
      "claim": {
        "es": "Proyectos de peso en Buenos Aires y el mercado argentino.",
        "en": "Significant projects in Buenos Aires and the Argentine market."
      },
      "evidence": {
        "es": "Tupperware Argentina: Fase 0 entregada en 6 semanas con arquitectura definida, criterios de éxito documentados y capacitación del equipo interno de desarrollo para operar lo construido.",
        "en": "Tupperware Argentina: Phase 0 delivered in 6 weeks with defined architecture, documented success criteria and training of the in-house engineering team to operate what was built."
      }
    },
    {
      "claim": {
        "es": "Automatización industrial sobre máquinas que ya están en planta.",
        "en": "Industrial automation on machines already on the floor."
      },
      "evidence": {
        "es": "Retrofit de equipo legacy sin reemplazarlo: sensado, monitoreo de OEE en tiempo real, alertas de paro y alimentación del ERP sin captura humana.",
        "en": "Legacy-equipment retrofit without replacement: sensing, real-time OEE monitoring, downtime alerts and ERP feeding with no human data entry."
      }
    },
    {
      "claim": {
        "es": "Capacitación técnica a equipos de desarrollo, no solo talleres para ejecutivos.",
        "en": "Technical enablement for engineering teams, not just executive workshops."
      },
      "evidence": {
        "es": "Programas de habilitación en IA para equipos de desarrolladores —incluido el de Tupperware Argentina— cubriendo arquitectura, prompt engineering, evaluación y gobernanza técnica.",
        "en": "AI enablement programs for engineering teams — including Tupperware Argentina — covering architecture, prompt engineering, evaluation and technical governance."
      }
    },
    {
      "claim": {
        "es": "Firma consultora independiente, no reseller de plataformas.",
        "en": "Independent consulting firm, not a platform reseller."
      },
      "evidence": {
        "es": "El P&L de Robotly no depende de comisiones por licencias de Microsoft, Google o Anthropic. La recomendación puede ser un modelo open-source o un contrato Enterprise, según el dolor operativo.",
        "en": "Robotly's P&L does not depend on license commissions from Microsoft, Google or Anthropic. The recommendation may be an open-source model or an Enterprise contract, depending on the operational pain."
      }
    }
  ],
  "industries": [
    {
      "name": {
        "es": "Manufactura y maquiladora",
        "en": "Manufacturing and maquiladora"
      },
      "note": {
        "es": "Baja California y el corredor Tijuana–San Diego: monitoreo de planta, OEE, transformación de equipos.",
        "en": "Baja California and the Tijuana–San Diego corridor: shop-floor monitoring, OEE, team transformation."
      }
    },
    {
      "name": {
        "es": "Comercio exterior y logística aduanal",
        "en": "Foreign trade and customs logistics"
      },
      "note": {
        "es": "Agencias aduanales y operadores mexicanos: automatización documental de pedimentos, facturas y COVEs.",
        "en": "Mexican customs brokers and operators: document automation for pedimentos, invoices and COVEs."
      }
    },
    {
      "name": {
        "es": "Consumo masivo y retail",
        "en": "Consumer goods and retail"
      },
      "note": {
        "es": "Operaciones regionales en Argentina y México: arquitectura técnica y habilitación de equipos internos.",
        "en": "Regional operations in Argentina and Mexico: technical architecture and in-house team enablement."
      }
    },
    {
      "name": {
        "es": "Servicios profesionales y auditoría",
        "en": "Professional services and audit"
      },
      "note": {
        "es": "Firmas en Tijuana: automatización de procesos documentales y criterios de uso de IA.",
        "en": "Tijuana-based firms: document process automation and AI usage criteria."
      }
    }
  ],
  "team": [
    {
      "name": "Abe",
      "role": {
        "es": "CEO · Growth · Product Management",
        "en": "CEO · Growth · Product Management"
      },
      "cardRole": {
        "es": "CEO · Growth · PM",
        "en": "CEO · Growth · PM"
      },
      "location": "Tijuana, Baja California, México",
      "city": {
        "es": "Tijuana, BC",
        "en": "Tijuana, BC"
      },
      "photo": "/team/abe.webp"
    },
    {
      "name": "Agus",
      "role": {
        "es": "CTO · Arquitectura",
        "en": "CTO · Architecture"
      },
      "cardRole": {
        "es": "CTO · arquitectura",
        "en": "CTO · architecture"
      },
      "location": "Buenos Aires, Argentina",
      "city": {
        "es": "Buenos Aires, AR",
        "en": "Buenos Aires, AR"
      },
      "photo": "/team/agus.webp"
    },
    {
      "name": "Julio",
      "role": {
        "es": "Senior Developer · Implementación",
        "en": "Senior Developer · Delivery"
      },
      "cardRole": {
        "es": "Senior Dev · implementación",
        "en": "Senior Dev · delivery"
      },
      "location": "Ciudad de México, México",
      "city": {
        "es": "CDMX, MX",
        "en": "CDMX, MX"
      },
      "photo": "/team/julio.webp"
    },
    {
      "name": "Emi",
      "role": {
        "es": "Senior Developer · Desarrollo",
        "en": "Senior Developer · Engineering"
      },
      "cardRole": {
        "es": "Senior Dev · desarrollo",
        "en": "Senior Dev · engineering"
      },
      "location": "Buenos Aires, Argentina",
      "city": {
        "es": "Buenos Aires, AR",
        "en": "Buenos Aires, AR"
      },
      "photo": "/team/emi.webp"
    }
  ],
  "links": {
    "llmsTxt": "https://www.robotly.mx/llms.txt",
    "llmsFullTxt": "https://www.robotly.mx/llms-full.txt",
    "openapi": "https://www.robotly.mx/api/openapi.json",
    "apiCatalog": "https://www.robotly.mx/.well-known/api-catalog",
    "aiCatalog": "https://www.robotly.mx/.well-known/ai-catalog.json",
    "mcpServerCard": "https://www.robotly.mx/.well-known/mcp/server-card.json",
    "mcpEndpoint": "https://www.robotly.mx/api/mcp",
    "agentSkills": "https://www.robotly.mx/.well-known/agent-skills/index.json"
  }
}